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Automations Overview

Introduction to Sweep Automations, their benefits, and how they can be used to streamline Salesforce processes.

Tess Geri avatar
Written by Tess Geri
Updated over a year ago

Sweep Automations provide Salesforce users with a powerful and flexible way to automate repetitive tasks, streamline workflows, and enhance productivity—all without needing to write a single line of code. By setting up automations, you can ensure your team is always notified of important events, keep your data consistent, and drive efficiency across various business processes.

With Sweep, creating automations follows an intuitive "If This, Then That" structure, which allows users to define specific triggers, set optional conditions, and execute desired actions. This approach ensures that workflows are both precise and highly customizable to fit your organization’s unique needs.

Key Benefits of Sweep Automations:

  • Simplified Automation Setup: Create and configure automations quickly through a user-friendly interface without needing any programming skills.

  • Flexibility with Custom and Standard Objects: Supports automations on both standard and custom Salesforce objects, providing versatility across different use cases.

  • Ready-to-Use Templates: Leverage pre-built automation templates for popular scenarios to save time and effort.

  • Real-Time Alerts and Actions: Automatically trigger alerts and actions based on real-time changes in Salesforce, ensuring timely responses.

Automation Structure: "If This, Then That"

The core of Sweep Automations lies in its intuitive "If This, Then That" structure. This structure allows users to build automations by defining a series of steps:

  1. Trigger (If This):

    • The trigger is the starting point of any automation. It defines the event or condition in Salesforce that must occur for the automation to run. Triggers can be based on various activities, such as record creation, field updates, or scheduled time intervals. For example:

      • When a new lead is created.

      • When an opportunity stage changes.

      • When a custom field is updated.

  2. Optional Conditions (Refine the "If This"):

    • Conditions provide additional criteria to refine when an automation should be triggered. By adding conditions, you can narrow down the circumstances under which an action is executed. This ensures that only relevant and necessary actions are performed. Examples of conditions include:

      • Only trigger if the lead score is above a certain threshold.

      • Execute actions only if the opportunity amount is greater than $100,000.

      • Perform the automation only if a record meets specific criteria.

  3. Action (Then That):

    • Actions define what happens once the trigger and conditions (if any) are met. These actions are the output of the automation and can vary from simple updates to more complex workflows. Examples of actions include:

      • Send Notifications: Send an email or Slack alert to notify users about specific changes.

      • Update Records: Automatically update fields or related records when a condition is met.

      • Create Tasks or Events: Generate tasks for team members to follow up on important activities.

      • Custom Actions: Define specific actions tailored to unique business needs.

Getting Started with Sweep Automations:

To begin using Sweep Automations, navigate to the Automations tab within Sweep. Here, you can create new automations from scratch or use pre-built templates to quickly set up commonly used workflows. Users can select Salesforce objects, define triggers, set optional conditions, and specify actions to create powerful automations that fit their workflows.

Creating Your First Automation:

  • Click on New to create a new automation.

  • Choose between Create from Scratch or Use a Template.

  • Define your trigger (e.g., record creation, field update).

  • Add optional conditions to further refine the automation.

  • Select the action(s) to perform when the trigger conditions are met.

By leveraging Sweep Automations, teams can stay aligned, reduce manual work, and maintain consistency in their Salesforce processes. The "If This, Then That" structure makes it easy to create robust workflows that respond to real-time data changes and keep your business running smoothly.

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