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Lead to Lead Deduplication: Default Sweep Logic

Catches the same person entered as a Lead more than once. Contact details must line up exactly; only the company name is compared loosely.

#

Field

Matching method

1

Email

Exact

2

FirstName

Exact

3

LastName

Exact

4

Title

Exact

5

Company

Fuzzy: Company Name

6

Phone

Exact

7

City

Exact

8

Street

Exact

9

Website

Exact

Filter logic:

(1 OR (2 AND 3 AND 4 AND 5)) OR (2 AND 3 AND 6) OR (2 AND 3 AND 5 AND 7 AND 8) OR (2 AND 3 AND 5 AND 9)

Two Leads are flagged as duplicates when they share an email address, or when the same person (first + last name) is confirmed by additional identifying details. In plain terms, two Leads match if any of the following is true:

  • Same Email, or

  • Same First + Last Name + Title + Company, or

  • Same First + Last Name + Phone, or

  • Same First + Last Name + Company + City + Street, or

  • Same First + Last Name + Company + Website

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